Media Corporation Media Corporation

mediacorporation follows a strategic approach to Search Engine Optimisation, Search Engine Marketing and Link Building. Confused yet? Don't worry, let's cover the basics first. Most visitors will use search engines like Yahoo and Google to find what they are looking for. Statistically, over half will visit the first three results that come up. As you may have guessed, having your website ranked 54th or not having it ranked at all is not good enough. That is where mediaSEO can help.

SEO works by making your website as attractive as possible to the search engines such as Google or Yahoo! Search engines rank your page by two criteria, its "relevance" and its "importance". The SEO process will focus on making your website appear more relevant through keyword (key phrase) analysis, strategic keyword mapping and by improving the structure and organisation of the site to make it easy for search engines to index.

At Media Corporation we also extend SEO to analysis and changes to the domain(s) to integrate it into your comprehensive marketing strategy.

Fundamentals:

  • Increase your website's presence in search engine indices
  • Increase the flow of valid traffic to your website
  • Increase the conversion rate of visitors to customers

The graph on the right shows the dramatic increase in click-throughs received by the top ranking website in a search engine results page like Google. Think about it, how far down the list do you look when searching for information?

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Search Engine Optimisation bumps your website up the list and gets the attention of potential customers.

 

Having a competitive position on the search engine results page (SERP) is imperative in reaching a large audience, the clickthrough rate of the number 1 positioned website on a results page is 42.30%, number 2 is 11.92% - an enormous difference due wholly to the website's position on the results page.

SEO works by making your website as attractive as possible to the search engines such as Google or Yahoo! Search engines rank your page by two criteria, its "relevance" and its "importance". The SEO process will focus on making your website appear more relevant through keyword (key phrase) analysis, strategic keyword mapping and by improving the structure and organisation of the site to make it easy for search engines to index. It also covers analysis and changes to the linking of your website to integrate it into your comprehensive marketing strategy.

How it's done:

  • Business/Website analysis
  • Keyword research and development
  • Keyword Mapping for content optimisation
  • Content Optimisation (AKA SEO Copywriting)
  • Code, Metadata and Tags Optimisation
  • Directory Submissions and Link Building
  • Recommendations to improve your SEO results and ranking through strategic content and regular updates
  • Long term traffic-generation optimised content will keep driving traffic to you for years
  • No ongoing costs
  • Competitive advantage
  • Brand building